Finding a recipe shouldn’t be the hardest part of cooking.
Our story started with a simple frustration at my own dinner table. As a husband and dad trying to cook for my family, I faced a nightly challenge: everyone had different dietary needs.
My wife was tracking her macros for fitness (high-protein, low-carb). One of our kids had developed a food sensitivity. And I needed meals that were diabetic-friendly.
“What can we all eat for dinner tonight?”
The search for that answer was exhausting. I’d bounce between Google and countless food blogs, scrolling through “healthy” recipes that didn’t fit our definition of healthy. After an hour of searching, I’d finally find a recipe—only to discover a hidden ingredient that broke a diet, or nutrition facts that were missing altogether.
No recipe site seemed to understand that “healthy” means something different for everyone. So I built one that does.
When I couldn’t find a tool that met our needs, I decided to build it.
What began as a personal project quickly became a shared mission. Today, our team is building a smarter recipe search engine—one that filters recipes by real nutritional data, dietary goals, allergens, and ingredients your family actually uses. Check out our search feature to see it in action.
We’re not another food blog. We’re building the fastest, most personalized recipe search that helps families plan meals that fit everyone’s needs—without the endless scrolling. You can learn more about how it works and our dietary filters.
To make meal planning effortless for every household by connecting people with recipes that match their real dietary goals, health needs, and busy lives.